WHO
WE ARE

 

JAMES GEPPNER

Founder

James has advised and developed initiatives for nonprofits, new ventures and mature companies in infrastructure, technology, media, education, health and housing.

Following his years in Project Finance, where he evaluated companies and studied markets, he has applied social science (and competitive theory) to a range of issues in order to see what’s shaping a market, a cause or a behavior.

He founded Big Yellow Cab in order to apply social science research and the procedures of behavior change to important social and environmental issues.

 

 

SHARI SHORT

Founder

A developmental psychologist, Ms. Short has researched decision-making and behaviors in fields including health care, museum administration, tourism, higher education and finance.

With more than 20 years of experience in behavior change, research and planning, Ms. Short has held positions with the National Cancer Institute, Centers for Disease Control, Virginia Department of Health and Aloysius Butler and Clark.

Shari received her M.A. in developmental psychology from Columbia University Teachers College.